So I've been slacking pretty bad on updating the blog. Most of my previous posts have been videos i have found that I quickly post. Over my break, I tried to give myself a pretty sufficient break from computers, so I didn't make any posts. However, now that I am currently in the throws of the 3rd week of my 5th quarter, I don't see many frequent posts in the future. But, I am really excited about my new classes, even though I probably won't see the inkling of a social life or the light of day in the coming weeks.
Most of my classes this quarter require a lot of personal stories and input in order to create the concepts for our projects. For example, in my Type 4 class, we are creating a book that weaves 3 pieces of text along with images to create a narrative on an assigned sense. The majority of the text comes from the book A Natural History of the Senses by Diane Ackerman. My assigned sense is sight. Anyways, one of the 3 texts included in our book has to be personally written by us and composed of thoughts we have made about our sense in a 'sense' journal that we are keeping this quarter.
Another class I am taking this quarter is the infamous 'Chair Class' of Portfolio Center, taught by none other than the president of the school, Hank Richardson. The class is about design history but our biggest deliverable of the quarter will be a chair that we design and actually have produced. The concept of the chair must be based on an assigned design style era as well as a personal story of our own. I feel like I can't do a description of this class justice so I am going to include an article written on the class:
It's 5:30 a.m. and already the big table downstairs at PC is littered with wadded up napkins, Styrofoam coffee cups, and Krispy Kreme donut crumbs. Oh, and stacks and stacks of books—everything from modernism to McLuhan. Sitting around--and on--the table, eight or nine students with wicked cases of bed head discuss the periods that shaped the shifting currents and concepts of our modern world--weighty subject matter that sometimes even leads to a debate in these wee hours (Okay, it might actually lead to a full-blown argument; they're still a little cranky).
This is Hank Richardson's History of Design, a rite of passage at Portfolio Center, a trial by fire concocted by a man who believes sleep is for babies, the infirm, and old folks. These classes often last until well after noon. Sometimes they're held on Sundays. Such conditions—even these minor upsets to the students' sense of order--make for conflict, and Hank knows that conflict gives birth to creativity. He aims to put these guys and gals off balance, test their sense of reality, and, at the end of the day, change their reality altogether.
This is how he primes them to use the lessons design history provides. Hank likes to quote the late designer Dan Friedman, "It is important to find comfort in the past only so long as it might expand insight into the future," a viewpoint that jibes with Hank's own conviction that neophyte designers should explore the relationship of design history and design criticism primarily as a catalyst for new ideas.
Students learn that each overlapping period, or 'graphic style', is in essence a narrative, a story of history, representing a specific characteristic of attitudes and taste. These periods exemplify a 'philosophy of lives' occurring during a time of a disorderly, often tumultuous twentieth century. Portfolio Center students come to understand that the modern student's reinterpretation must reaffirm the truth that design is culture.
The deliverable products in this class are beside the point, though exquisite chairs are most often the end result. Because Hank knows that a true work of art comes from the exploration of—again—conflict, he urges students to discover that conflict within their own personal, powerful stories, which means that the work is distinctive, driven by their unique experiences, and expressed in each one's particular voice.
A former student of Portfolio Center, Dave Werner, has a video about his chair on his website. First of all, his web site is incredible and everyone should check it out here
Today, a former PC student and current employee of Wolff Olins, Todd Simmons, spoke at school during our weekly seminar. The branding firm, based in NYC, London and Dubai has a pretty impressive list of clients. The work shown today was really incredible and it was interesting to hear about the firm's personal strategies and approaches to branding and design. Some of their clients include :
Wolff Olins is a brand business. From London, New York and Dubai, we work strategically with ambitious organizations around the world. We help them not to predict the future, but to invent it. Not to make small improvements, but fundamental change. We help them to focus, to grow, to perform better, and to connect with customers.
To take three examples, we helped GE become customer-centric. We helped Tate to change the way people see art. And we helped Tata to become a world brand.
We’re 140 people, ambitious for clients, and optimistic for the world.
It wasnt long before Todd broached the topic of the 2012 London Olympic Games logo, which has received a plethora of media coverage, mostly from people who strongly dislike the logo. The logo was created by the London office of Wolf Olins, and some of the feedback from the public is quite hilarious. Todd showed one video of Jon Stewart's reaction on The Daily Show:
Pretty entertaining. I've been looking up other blogs/articles written on the logo and its an interesting read to say the least. Todd explained that they wanted a logo that didn't specifically speak to the city of London, but their strategy apparently backfired. On the bright-side, even though the publicity was negative, it was publicity nonetheless.
So my new favorite thing to have in my projects this quarter is handwritten type. I have 2 books that show incredible examples of having hand-made items in your graphic design, so I've been trying to utilize it in a lot of things i'm working on.
Mostly i'm using it in my entertainment design class. We are designing 2 album covers, a show poster and 2 pieces of merchandise for an assigned band. I was given Dismemberment Plan which was a pretty successful indie rock band that formed in the 90s. They have a unique sound and really creative lyrics. I wanted to convey the fact that they were a self-promoted independent band and that they have very iconic song lyrics. I decided to use handwritten type to show that they kind of hand-created their image and include song lyrics and song titles to show their importance.
I love the effect of hand-done type but it takes forever! I always think that I am going to get so much done at once and then it takes me twice as long to accomplish things! I have to write it out in pencil, go over in it different markers, erase the pencil, scan it all in, change it to greyscale, adjust the contrast and levels in photoshop, move it to illustrator, live trace it and then adjust the settings so it looks write and THEN work on coloring it how I like. I've gotten used to the process but I am still surprised by the time consuming aspect of it.
I started with the logotype of the band. I scanned in the different parts I wanted in the look I wanted:
Then I got it vectorized how I liked it and this is the final result:
I did the same thing for the single cover that I am doing which will be 12X12 like a record cover. I wrote out most of the lyrics so that they will overlay a picture of Boston in the winter (the single is called the Ice of Boston). Here is the first scan:
Then I converted it to illustrator
Then I moved them to be layered over the picture. This is the direction I've been going, but probably not the final version yet:
I am also doing 4 cd covers that are going to go together in a box set. Basically so fans could buy all of their studio length albums together. I decided to create grids on the covers like the logotype and then every space would have an icon or the names of a song title. Here are some of the original scans:
And here are the near-final versions that include the front and back covers:
These will eventually be printed on a cardboard-like material. I am also using hand-done type on the show poster I'm doing. Which I think I am going to screen print so I'm really excited about that. I'll probably end up screen printing t-shirts as well. Anyways, more to come later!
2 people from my school started this new blog and I wanted to share it.
re.Minds is an effort to offer people comfort in troubled times. Remember your friends, past and present, with fondness and humor and share those memories with the world. Hopefully others will be comforted and entertained and encouraged to join in and share their own memories. Find a picture and let us know who it reminds you of and why. Now go waste some time enjoying yourself in the memories we’ve recorded for you!
So in my Entertainment Design class this quarter, we are designing an album cover, a single-song album cover, a show poster and 2 pieces of merchendise for a band that we were assigned. I am doing The Dismemberment Plan (will post some of my stuff later). Anyways, a guy from my class is doing an album for Deftones but his concept put a spin on it so that they are releasing an acoustic album. In order to get the images he needs, he set up a photoshoot where he smashed a guitar. They also took video of the shoot so I thought i'd post it here. I thought it was a really cool idea so I thought i'd steal the video and post it myself. check it out!
Hank, the president and design department head of my school was named a grandmaster by the art directors club in New York! They wrote about it on our school's website...and in the NYTimes! check it out:
originally from The New York Times:
People and Accounts of Note
By THE NEW YORK TIMES
Published: October 26, 2009
Art Directors Club, New York, presented its A.D.C. Grandmasters Awards to four educators. They are: Deborah Morrison, Chambers distinguished professor of advertising at the University of OregonSchool of Journalism and Communications; Tom Ockerse, professor of graphic design, Rhode Island School of Design; Hank Richardson, design department head at the Portfolio Center; and Ron Seichrist, founder and president at the Miami Ad School.
Hank Richardson, The Portfolio Center Hank Richardson has long been a leader of The Portfolio Center. During his tenure there, his students have garnered more than 5,000 local and national awards, and his graduates are employed in the most highly respected firms and agencies in the world, including And Partners, The Attic, Cartoon Network, CNN, DesGrippes Gobe, Goodby Silverstein, Hornell Anderson, Hallmark, Landor, Leo Burnett, Martha Stewart, MTV, Pentagram, The Richards Group, Sapient and VSA and others.
ADC GrandMasters are educators whose careers in creative education have impacted and mentored generations of student creatives and whose legacy is a far-reaching network of industry leaders and professionals in Advertising and Design. The program salutes those who have dedicated over 10 years of their teaching careers to establishing and raising standards of excellence in visual communications with an award presentation and a 3-week exhibition representing the ADC GrandMasters’ work and that of a cross section of their protégés. Scholarships are endowed by alum in the name of the ADC Grandmaster for their alma mater.
Just wanted to remind you we'll be hosting a dance group here this weekend. There will be lots of loud music and stomping around. Just wanted to warn those of you who want to work here. Here are the "stomping" hours: